Gap × Cult Gaia

Feb 11

Gap × Cult Gaia

Social design for a collaboration between Gap and Cult Gaia.

Featuring Tina Kunakey.

A collaboration between Gap and Cult Gaia. A tribute to the modern goddess. And the collective power of women. Embodying beauty and strength. Breaking ground with every step.

DESIGN: Leilani Choi

COPY: Chelsea McCoy (Gap)

CREATIVE DIRECTION: Invisible Dynamics & Calvin Leung

PHOTOGRAPHER: Louise Thornfeldt & Maria Thornfeldt

LOGO & BRANDING: Mark John Mangayayam (Gap)

MUSIC: Xavier Herrera

—

FALL 2024

G107384___GAP_x_Cult_Gaia__Product_Detail_Stills___All_Div___Social_Organic____IG_Grid1.png

G107384___GAP_x_Cult_Gaia__Product_Detail_Stills___All_Div___Social_Organic____IG_Grid2.png

G107384___GAP_x_Cult_Gaia__Product_Detail_Stills___All_Div___Social_Organic____IG_Grid3.png

G107384___GAP_x_Cult_Gaia__Product_Detail_Stills___All_Div___Social_Organic____IG_Grid4.png

G107384___GAP_x_Cult_Gaia__Product_Detail_Stills___All_Div___Social_Organic____IG_Grid5.png

G107384___GAP_x_Cult_Gaia__Product_Detail_Stills___All_Div___Social_Organic____IG_Grid6.png

G107384___GAP_x_Cult_Gaia__Product_Detail_Stills___All_Div___Social_Organic____IG_Grid7.png

G107874___BTS_Set_Cult_Gaia___Adult___Social_Organic____IG_Grid1.png

G107874___BTS_Set_Cult_Gaia___Adult___Social_Organic____IG_Grid2.png

G107874___BTS_Set_Cult_Gaia___Adult___Social_Organic____IG_Grid3.png

G107874___BTS_Set_Cult_Gaia___Adult___Social_Organic____IG_Grid4.png

gapcollab2024

Leilani Choi

Gap × Cult Gaia

Gap × Cult Gaia

Feels like Gap

Gap Get Loose