Feels like Gap

Written By Leilani Choi

Feels like Gap

Social design for the Spring 2025 Gap campaign “Feels like Gap”.

Featuring Parker Posey.

Comfort creates confidence. It starts with feeling comfortable with yourself — in your favorite clothes. Essentials in soft fabrications you never want to take off.

The Gap Spring campaign was about using dance as a medium to hero the softness and comfort of our hero products. To convey confidence. Celebrate originality. And drive culture. Continuing the momentum of our previous dance campaigns, as we enter the latest great chapter for Gap.

DESIGN: Leilani Choi

COPY: Chelsea McCoy (Gap)

CREATIVE DIRECTION: Invisible Dynamics & Calvin Leung

DIRECTOR: Talia Collis 

PHOTOGRAPHER: Amy Troost

MUSIC: METTE

—

SPRING 2025

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Leilani Choi
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