Gap Linen Moves

Feb 5

Gap Linen Moves

Paid social design for the Spring 2024 Gap Campaign “Linen moves.”

Introducing #Linenmoves. A canvas for original style. For individuals who make every move their own.

Celebrating the moves that unite us with @jungle4eva’s worldwide hit “Back On 74” re-imagined with @Tyla. Featuring brand new choreo by @shaylatukolan.

DESIGN: Leilani Choi

COPY: Katharine Hitchcock (Gap)

CREATIVE DIRECTION: Invisible Dynamics & Calvin Leung

DIRECTOR: Charlie Di Placido

PHOTOGRAPHER: Senta Simond

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SPRING 2024

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DISPLAY BANNERS

gapcampaign2024

Leilani Choi

Gap Linen Moves

Gap Linen Moves

Gap Summer Classics

GAP × DAP